April 16th, 2016
The new Ferris wheel lighting package will cost nearly $1 million and feature higher resolution, greater color depth and faster ‘frames per second’ display speed
SANTA MONICA, Calif., (April 16, 2016) — In light of its 20th Birthday celebration, Pacific Park on the Santa Monica Pier will begin work on a new Ferris wheel lighting package in early May. The West Coast’s only amusement park on a Pier also has a variety of birthday activities planned for the world-famous landmark leading up to the Ferris wheel reveal. Pacific Park opened on the Santa Monica Pier on May 26, 1996.
Standing 130 feet above the Pacific Ocean, the solar-powered Ferris wheel will kick off summer with a brilliant and shiny lighting package that costs nearly $1 million. The new Ferris wheel lighting package will increase colors displayed from the current 8 to 16.7 million color value combinations, offer higher resolution, greater color depth and faster “frames per
second” display speed.
The Ferris wheel’s new programming and display software upgrades increase imaging speed from 3 to 24 frames per second to display dynamic, custom, computer-generated lighting entertainment in the evenings.
“Pacific Park’s all-new, one-of-a-kind Ferris wheel lighting package will further enhance the quintessential Southern California theme park and beach experience for our guests and the Santa Monica community,” said Jeff Klocke, Vice President at Pacific Park on the Santa Monica Pier. “Pacific Park is a very unique two acre amusement park that helps attract more than 8 million visitors annually to the Pier and we look forward to celebrating our 20th Birthday with everyone that visits.”
The Pacific Wheel’s LED lights are mounted on the Ferris wheel’s structure including the 40 spokes and hubs. The new lighting package will feature state of the art LED components where one tri-color LED replaces three RGB LEDs, which provides even greater efficiency and savings on electricity. The existing eco-friendly LED lights already provide 75 percent greater energy savings than most Ferris wheel’s traditional incandescent bulbs.
Pacific Park’s new Ferris wheel lighting package is produced by Eworks Pro based in Orlando, Fla.
“Electronics technology is continuously advancing. In the past 8 years, microprocessors have gotten much faster, and computer chips get smaller and smaller. LEDs have gotten smaller too and generate more light output than ever. Our latest control technology allows for the display of 16.7 million color value combinations, whereas the old system had only 8 colors,” said Lars Koch, Vice President at Eworks Pro. “For Pacific Park, this primarily means that the illumination on each of the 40 spokes of the wheel will go from 15 pixels to 64 pixels. Therefore, the new lighting package will have 2,560 pixels, which is 1,960 pixels more than the old system.”
Eworks Pro introduced the world’s first fully computerized LED lighting package Ferris wheel in 2004 and continues to lead the market with highly reliable and innovative LED products for the amusement industry. Eworks Pro installed the current lighting system on Pacific Park’s Ferris wheel in 2008, which provided the transition from 5,392 incandescent bulbs to the 160,000 energy-efficient LED lights.
In January Pacific Park began its 20th Birthday celebration with the unveiling of a new logo and brand platform that includes a new visual identity for its advertising design, collateral development and in-park signage program, among other marketing activities. The Park also introduced a new vision statement that reads: “Our purpose is to provide an authentic California amusement experience, where guests of all ages play together in a safe and unrivaled setting.”
Pacific Park on the Santa Monica Pier, LA’s only admission free amusement park, offers 12 amusement rides, 14 midway games, an oceanfront food plaza and beachside retail shops. In addition to the Pacific Wheel, the world’s only solar-powered Ferris wheel, Pacific Park’s signature rides include The West Coaster, a steel roller coaster that races 55 feet above the Santa Monica Bay; and Inkie’s Air Lift Balloon Ride, the high-flying, family-sharing kids’ ride. For additional information and hours of operation, call 310-260-8744, visit www.pacpark.com, follow on Twitter: @pacpark and Like at Facebook: facebook.com/pacificpark.